Benetton Logo Font

Benetton is an Italian fashion brand known for its colorful, vibrant clothing and accessories. The company has a reputation for social and political activism, often using its advertising campaigns to address controversial issues.

The Benetton logo above is set in Benetton Regular designed by Joe Finocchiaro for Pentagram. The Benetton Sans is very similar to Gill Sans, except for a few variations like the normalized cap proportions, the straight-leg R, and the more modern forms of j, s, and y.