Vetements Group AG is a luxury fashion brand based in Switzerland. It was founded in 2014 by designer Demna Gvasalia and has gained a cult following in the fashion industry. Vetements Group AG has collaborations with many well-known brands, including Reebok, Champion, and Levi's.
The Vetements logo of the clothing brand is similar to Neue Helvetica Bold Condensed. Eduard Hoffmann worked with Swiss typeface designer Max Miedinger to create Helvetica in 1957.
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