Fendi is an Italian luxury fashion brand founded in 1925 by Adele and Edoardo Fendi. It is known for its high-end clothing, fur and leather goods, accessories, and home furnishings.
Karl Lagerfeld designed the renowned "Zucca" or "FF" emblem in 1965. Max Miedinger created the logotype below in 1957 using a font that is quite similar to Helvetica Bold. Helvetica is a commercial font and you can view more details about it here.