Jimmy Choo is a high-end fashion brand specializing in luxury shoes, handbags, and accessories. It was founded in 1996 by Malaysian designer Jimmy Choo and British Vogue editor Tamara Mellon.
The brand name in the Jimmy Choo logo is displayed in a decorative serif typeface called University. The typeface first released by Letraset in 1972, is characterized by small capitals and crossbars that are positioned above the median. You can view and purchase the font here.