Starter is a sports apparel brand that was founded in 1971 in New Haven, Connecticut. The brand is known for producing high-quality athletic wear and became popular for its partnerships with professional sports leagues and teams, including the NFL, NBA, and NHL.
Starter's logo features a decorative sans serif called Adver Gothic designed at ParaType in 1989. It is influenced by Art Nouveau's lettering and based on Robert Wiebking's Advertisers Gothic.