The Pokémon Company is a Japanese corporation responsible for the management and promotion of the Pokemon franchise, including video games, trading card games, and merchandise. It was established in 1998 as a joint venture between Nintendo, Game Freak, and Creatures.
The logo of The Pokémon Company features a combination of two fonts: the outlined portion closely resembles Frutiger Pro 75 Black designed by Adrian Frutiger, while the text "International" closely resembles Eurostile Ext Black designed by Aldo Novarese.