Best Western is a global hotel chain that operates over 4,700 hotels in more than 100 countries. The chain offers a range of accommodation options for business and leisure travelers, including economy, midscale, and upscale hotels.
Best Western's logo font is probably ITC Century Bold Condensed. It was commissioned by ITC in 1975 and redesigned by Tony Stan, resulting in four weights, matching italics, and eight condensed versions with tighter spacing and increased heights. You can learn more about the font here.