Subaru is the automobile manufacturing section of Japanese transportation giant Subaru Corporation, which ranked twenty-first in global vehicle production in 2017. Subaru, which in Japanese is translated as the Pleiades star cluster, served as the inspiration for the Subaru emblem. The larger star and the five nearby, smaller stars stand for Fuji Heavy Industries and the five businesses that make up the FHI group. The Subaru wordmark appears below the oval that envelops the Pleiades star cluster.
A font called Square 721 Bold Extended is pretty similar to the Subaru wordmark. Square 721 is a digitized version of Eurostile typeface by Bitstream. The typeface is a commercial one and you can purchase and download it here.