Hot Wheels is a popular brand of die-cast toy cars created by Mattel in 1968. The franchise has become a cultural icon and has expanded to include a wide range of toys and collectible merchandise.
The Hot Wheels logo seems to use a font similar to Heavy Heap, by Typodermic Fonts. Uppercase letters, numbers, accent marks, and limited punctuation marks are available. You can obtain a free copy of the font from the Fonts Used Section.