Shopkins are collectible miniature toys shaped like grocery store items and food products. They are popular with children and have a strong fanbase. The design and creation of Shopkins was done by Moose Toys based in Melbourne, Australia.
The main Shopkins logo appears to have been custom created and a matching font cannot be found. Two fonts with a similar comic style include ''Mr Sunshine Regular'' by Dcoxy Design and ''Rakoon'' by Måns Grebäck. The font used for the Shopkins tagline, “Once you shop, you can’t stop”, is ''Sansita One'' by Omnibus Type. The font used for “Kinstructions” is ''Komika Title Caps'' by Vigilante Typeface Corporation and is also used throughout the official Shopkins website for headlines and titles.